Empowering Campus Ministers through Centralized Training

Introduction: The Ministry Playbook

The Ministry Playbook project was born out of a mission to empower campus ministers with a centralized training platform. Our goal was to provide these dedicated individuals with easy access to resources and content, enhancing their ministry efforts. As the product designer behind the Ministry Playbook, I assumed responsibility for the entire user journey—from initial awareness to sign-up and enrollment—shaping the platform to cater specifically to the unique needs of campus ministers.

Problem Statement

Business Goals:

The non-profit needed to mobilize ministers, both internally and externally, to be able to increase number of chapters and members on campuses, but didn't have an accessible place to host these trainings. Many existing trainings were not updated and also difficult to digest.

User Needs:

Campus ministers often grapple with the challenge of navigating disparate sources of resources. This fragmentation leads to inefficiencies and, at times, frustration. The Ministry Playbook set out to tackle this issue head-on by creating a seamless experience for accessing essential training materials and valuable content.

Approach

Research and Discovery

‍To gather insights, I conducted extensive user interviews with campus ministers and student leaders involved in ministry. These interviews revealed that while campus ministers prioritize student care, they also recognize the importance of training student leaders in leadership skills. A key finding was the need for self-guided curriculum courses to streamline the training process and save time.

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Ideation and Conceptualization

‍Based on the research findings, we conceptualized the Ministry Playbook as a digital hub offering bite-sized, practical, and approachable training materials. We aimed to create an intuitive platform that would empower campus ministers to efficiently train their student leaders while focusing on their primary responsibilities.

Design and Implementation

Leveraging the Thinkific CMS platform, I meticulously designed the style and course flow of the Ministry Playbook. Every decision was guided by a user-centric approach, ensuring that the needs of campus ministers remained at the forefront. Close collaboration with developers and stakeholders allowed us to bring this vision to life. User testing played a pivotal role, providing valuable feedback that we used to refine both the design and overall user experience.

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We created a service for helping staff run their trainings. I created this service blueprint to better visualize the front of house versus back of house processes and touchpoints.

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Results and Impact

• Since its launch, the Ministry Playbook has seen an increase in our users 100% from 2022-2023, with over 3,000 campus ministers actively utilizing the platform to access training resources.
• The centralized platform has streamlined the training process, reducing the time spent searching for resources by 50% and allowing ministers to allocate more time to student care and ministry activities.
• User feedback has been overwhelmingly positive, with 80% of campus ministers reporting increased confidence in training their student leaders and 95% expressing satisfaction with the platform's usability and content.

Reflection and Learnings

‍Through the Ministry Playbook project, I learned the importance of user-centered design and the impact of providing accessible and practical training resources for campus ministers. Moving forward, I am committed to continuing to leverage technology to empower ministry leaders and drive positive impact in their communities.

Conclusion

‍The Ministry Playbook stands as a testament to the power of collaboration and innovation in addressing the unique challenges faced by campus ministers. By providing a centralized training platform, we have empowered ministers to effectively train their student leaders and fulfill their mission of serving and caring for students on college campuses.

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